Profile và catalog giống và khác nhau thế nào?

Profile và catalog là 2 thuật ngữ hoàn toàn khác nhau, nhưng nhiều người vẫn nhầm giữa 2 khái niệm này.

Ta có thể định nghĩa ngắn gọn như sau:

Profile là hồ sơ năng lực công ty, thường sẽ đầy đủ thông tin và mang tính pháp lý cao hơn, chi tiết hơn. Profile công ty thường có tối thiểu thông tin quan trọng về công ty như năm thành lập, số vốn điều lệ, mã số thuế, thành viên hội đồng quản trị, bộ máy tổ chức, số nhân viên trong công ty, các danh mục sản phẩm, dịch vụ chi tiết… và thường là nhiều chữ hơn.

Còn Catalog sẽ mang tính chất quảng bá, giới thiệu và có nhiều hình ảnh, màu sắc tươi hơn. Thông tin trong catalog cũng không đi sâu nhiều vào bộ máy tổ chức, hay hội đồng quản trị mà chủ yếu là giới thiệu một cách ngắn gọn về các lĩnh vực hoạt động cũng như danh mục sản phẩm của công ty. Catalog chú trọng về hình ảnh hơn so với profile.

Catalog có tính quảng bá rộng hơn, ngay cả khách hàng không hiểu nhiều về chuyên môn của công ty cũng có thể xem được. Biết được công ty làm về lĩnh vực gì. Trong khi đó, profile thường chỉ đưa cho những khách hàng là đối tác tiềm năng và có thể trở thành bạn hàng kinh doanh hoặc hợp tác làm ăn cùng nhau.Watch Get Squirrely (2015) Full Movie Online Streaming Online and Download

Catalog có thể publish lên mạng cho đủ mọi tầng lớp khách hàng, người dùng xem, nhưng Profile thì không nhiều công ty cho publish. Vì nó liên quan đến nhiều đối thủ cạnh tranh, họ không muốn biết những đối thủ hiểu quá sâu về mình.


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