Profile còn gọi là hồ sơ năng lực công ty, đây là một tài liệu riêng chủ yếu giới thiệu về công ty dành cho khách hàng. Thông qua Profile của công ty, khách hàng có thể biết được mức độ chuyên nghiệp, tầm cỡ, quy mô ngành nghề kinh doanh của công ty một cách khái quát và đầy đủ nhất
Bước 1: Chuẩn bị và lên kế hoạch thiết kế profile
Để bắt đầu thiết kế profile ta cần chuẩn bị và lên những kế hoạch cụ thể như sau để thiết kế
– Mục đích của việc thiết kế
-Nội dung để thiết kế
-Hình ảnh cần thiết kế
-Người phụ trách thiết kế
-Các công việc cần khác cần chuẩn bị
Bước 2: Biên tập nội dung profile
Để thực hiện việc biên tập nội dung tốt, ta cần có những phương pháp thực hiện dưới đây:
-Biên tập kĩ nội dung cần thiết kế để đưa vào cuốn profile, lưu ý nội dung không quá dài và lan man, cố gắng biên tập nội dung vừa ngắn gọn vừa súc tích mà đầy đủ thông tin cần gửi đến khách hàng.
-Bố trí các hình ảnh hợp lý và phù hợp với những nội dung cần nêu
3 . Chuẩn bị hình ảnh để thiết kế profile
Với mỗi dự án thiết kế profile, khâu chuẩn bị hình ảnh cần được đầu tư kỹ lưỡng. Vì “trăm nghe không bằng một thấy” hình ảnh sẽ ngay lập tức thu hút sự chú ý của khách hàng và diễn tả ngay điều chúng ta muốn truyền đạt. Thông tin tới sau chỉ nhằm làm rõ ràng những cảm nhận mà khách hàng nắm bắt thông qua hình ảnh trước đó.
4 . Lên ý tưởng thiết kế profile và dàn trang
Khi đã có toàn bộ các nguyên liệu là hình ảnh, nội dung và thông điệp, việc tiếp theo là phối hợp tất cả những nguyên liệu này lại dưới một phong cách thiết kế độc đáo, ấn tượng và hiệu quả.
Một vài điểm cần lưu ý trong quá trình thiết kế dàn trang profile
-Thiết kế cẩn thận, bài trí đẹp mắt và gây được ấn tượng
-Nội dung dễ đọc dể hiểu
-Những hình ảnh thể hiện một cách cụ thể, thiết thực và phù hợp với bối cảnh nội dung giới thiệu
-Font chữ vừa đủ không được to quá hoặc nhỏ quá
5. In ấn và gia công thành phẩm profile
In ấn là một bước quan trọng tạo lên thành công của một cuốn profile công ty. Chất lượng in sẽ phản ánh chất lượng sản phẩm cuối cùng mà bạn nhận được.
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